| 000 -LEADER |
|---|
| fixed length control field |
00660nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210414101352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140715b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0442302371 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
C62 1978 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Consumer market research handbook / |
| Statement of responsibility, etc |
editors, Robert M. Worcester, John Downham. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, N.Y. : |
| Name of publisher, distributor, etc |
VNR, |
| Date of publication, distribution, etc |
1978. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 739 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Addresses, essays, lectures. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Worcester, Robert M. |
|
|---|
| Personal name |
Downham, John. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
DUL |
| Source of classification or shelving scheme |
|
| Verified |
SM |