| 000 -LEADER |
|---|
| fixed length control field |
00591nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140725144251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140725b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0029462789 (pbk) |
|
|---|
| International Standard Book Number |
002421700x |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .13 T85 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tull, Donald S. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc |
Donald S. Tull, Lynn R. Kahl. - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Macmillan, |
| Date of publication, distribution, etc |
1990. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 779 p. : |
| Other physical details |
charts, graphs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kahle, Lynn. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
DUL |
| Source of classification or shelving scheme |
|