| 000 -LEADER |
|---|
| fixed length control field |
00535nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140728131306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140728b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .13 S43 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Seibert, Joseph C |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Concepts of marketing management. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, |
| Name of publisher, distributor, etc |
Harper & Row, |
| Date of publication, distribution, etc |
1973. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 566p. |
| Other physical details |
illus. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
(Series in marketing management) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 541-545. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
DUL |
| Source of classification or shelving scheme |
|