| 000 -LEADER |
|---|
| fixed length control field |
00664nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140728140100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140728b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
025607129 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .13 P48 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
A preface to marketing management / |
| Statement of responsibility, etc |
J. Paul Peter, James H. Donnelly, Lawrence X. Tarpey. - |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
rev. ed. - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Texas : |
| Name of publisher, distributor, etc |
Business Publications, |
| Date of publication, distribution, etc |
1982. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 274 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donnelly ,James H. |
| 9 (RLIN) |
3706 |
|
|---|
| Personal name |
Tarpey, Lawrence X. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
DUL |
| Source of classification or shelving scheme |
|