000 -LEADER |
fixed length control field |
00558nam a2200193 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140731b xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
SS 42 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Arens |
245 ## - TITLE STATEMENT |
Title |
Contemporary advertising , |
Statement of responsibility, etc |
Arens |
250 ## - EDITION STATEMENT |
Edition statement |
8 ed., |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
The McGraw-Hill companies , Inc |
Date of publication, distribution, etc |
2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
Video cassette |
306 ## - PLAYING TIME |
Playing time |
1 hr 57 mins 8 sec |
500 ## - GENERAL NOTE |
General note |
Introduction (2:30) |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part 1: Advertising perspectives (55:23) |
508 ## - CREATION/PRODUCTION CREDITS NOTE |
Creation/production credits note |
Part 11: Crafting marketing and advertising strategies (59:15) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|