University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Integrated advertising, promotion, and marketing communications /
by Clow, Kenneth E
Additional authors: Baack, Donald
Edition statement:2nd ed.
Published by :
Pearson,
(Upper Saddle River, N.J. :)
Physical details: xxvii, 538 p. : ill., diagrs., photos.
ISBN: 0131405462 (pbk.).
Subject(s):
Communication in marketing
|
Advertising
Year: 2004
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 1 Week Loan |
Tain Campus
Social Sciences
|
HF5415 .123 C66 2004 (Browse shelf) | Available | |
| 1 Week Loan |
Tain Campus
Social Sciences
|
HF5415 .123 C66 2004 (Browse shelf) | Available |
Includes bibliographical references.
BCL 04946
BCL 04947
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