Marketing strategy and uncertainty /

Published by : O.U.P., (New York, N.Y. : ) Physical details: xvii, 334 p. : graphs. ISBN: 0195125738.. Subject(s): Marketing.

| Strategic planning.

| Marketing -- Management. | Decision-making in marketing. Year: 1999

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Item type	Location	Call number	Status	Date due
3 Weeks Loan	Turkeyen Campus Social Sciences	HF5415 J33 (Browse shelf)	Available

Bibliography : p. 315 – 323.

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