Advertising and promotion :

by Belch, George E (George Edward)

Additional authors: Belch, Michael A. Series: (McGraw-Hill / Irwin series in marketing) Edition statement:6th ed. Published by : McGraw Hill/Irwin, (Boston, Mass. : ) Physical details: xxvi, [845] p. : ill., charts, chiefly col. photos., ports., graphs. Subject(s): Advertising. | Sales promotion. | Communication in marketing. Year: 2004 Reviews from LibraryThing.com: