Advertising and promotion :

by Belch, George E.

Additional authors: Belch, Michael A.

| Belch, George E. -- (George Edward), -- 1951- -- Introduction to advertising and promotion.

Edition statement:4th ed. Published by : Irwin/McGraw-Hill, (Boston, Mass :) Physical details: xxii, 762 p. : ill. ISBN: 0256218994. Subject(s): Advertising.

| Sales promotion.

| Communication in marketing.

Year: 1998

Reviews from LibraryThing.com:

Tags from this library:

No tags from this library for this title.

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Location	Call number	Status	Date due
3 Weeks Loan	Turkeyen Campus Social Sciences	HF5823 B38 1998 (Browse shelf)	Available

Browsing Turkeyen Campus Shelves , Shelving location: Social Sciences Close shelf browser

Previous						No cover image available No cover image available	Next
Previous	HF5823 A13 1987 Advertising management /	HF5823 A38 Aadvertising and markets :	HF5823 A48 2017 Advertising creative :	HF5823 B38 1998 Advertising and promotion :	HF5823 B57 2002 The advertising handbook /	HF5823 B76 How advertising affects the sales of packaged goods brands :	Next