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Business strategy and policy /

by Smith, Garry D.,
Additional authors: Arnold, Danny R., -- 1948- | Bizzell, Bobby G. Edition statement:2nd ed. Published by : Houghton Mifflin, (Boston :) Physical details: xviii, 1006 p. : ill. ; 25 cm. ISBN: 0395369460. Subject(s): Strategic planning. | Strategic planning -- Case studies. Year: 1988
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Includes bibliographical references and index.

174132

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