Volume 48, Number 5
Contents
Editor's perspective
The culture of blame
Catherine M. Dalton / 367

Executive digest
Spotlight on strategic management
Michael A. Hitt / 371

Executive focus
In the lap of luxury: an interview with maggy Siegel
Catherine M. Dalton / 379

Slowing the adoption and diffusion process to enhance brand repositioning of Dunlop Volley
Michael Beverland and Michael Ewing / 385

Advantage by design: competing with opportunity-based organizations
Danny Miller / 393

The rebuilt marketing machine
Victoria L. Crittenden / 409

Recent trends in pregnancy discrimination law
John Kohl, Milton Mayfield and Jacqueline Mayfield / 421

Integrated marketing as management of holistic consumer experience
Shu-pei Tsai / 431

Cause-related marketing: more buck than bang?
Matthew Berglind and Cheryl Nakata / 443

Books on the horizon by Mimi Dollinger
Why innovation fails: hard won lessons for business
Carl Franklin / 455

Shift: inside Nissan's Historic revival
Carlos Ghosn / 456

Blink: the power of thinking without thinking
Malcolm Gladwell / 457

China, Inc.: how the rise of the next superpower challenges America and the world
Ted C. Fishman / 457

Includes bibliographical references.