Business Horizons

The editor's chair / of monkeys and social justice....................... 1

Executive briefing / Product design trade dress and the law .......2
Tipton F. McCubbins
So your product has a distinctive look- will the Supreme Court let your competitiors copy it?

The courtly path to managerial leadership.............Cover.......... 7
David Strutton
Tomorrow's leaders should explore time-tested examples of how the right things should be done right and devote less attention to so called latest and greatest theories.

In the name of corporate social responsibility............................ 19
W.M. Greenfield
Before we can even get to the question of CSR, we need to resolve a number of major issues that may well make it moot.

Disaster's future: The prospects for corporate crisis management and communication .............................................................. 29
Simon Moore
A seismic but dangerously neglected shift in the world of crisis is underway. It's called "IT."

Intellectual property management: A knowledge supply chain perspective ..............................................................................37
Thomas Y. Choi, Jaroslaw Budny, and Norbert Wank
The five models of licensing relationships can be used as different lenses to view the players in the area of IP management.

Positive psychological capital: Beyond human and
social capital ..........................................................................45
Fred Luthans, Kyle W. Luthans, and Brett C. Luthans
"Who I am" is every bit as important as "what I know" and "who I know."

Outsourcing opportunities for small businesses:
A quantative analysis..............................................................51
Sidney J. Baxendale
To outsource or to do it yourself? Different cost analysis frameworks can evaluate the alternatives and help steer a firm toward the right decision.

Bank robber's blues............................................................... 59
Hedayah Samavati
Can an analysis of determinants of bank robbery in Fort Wayne, Indiana help prevent such crimes throughout US communities?

Commercializing technology: Why is it so difficult to be disciplined? ............................................................................. 65
Iain Laird and Leif Sjoblom
Here is a road map for evaluating strategic opportunities-where to apply the technology and how to manage partnerships optimally-and for running projects with discipline.

Stopping runaway IT projects................................................... 73
Yukika Awazu, Kevin C. Desouza, and J. Roberto Evaristo
A great number of IT projects seem to take on lives of their own, gobbling up valuable resources without ever reaching their objectives. But they can be tamed.

The in-school marketing controversy:
Reaching the teenage segment .............................................81
Kathryn T. Cort, Judith H. Pairan, and John K. Ryans, Jr.
If consumer marketers are to continue selling to teens in high school, they need to create a marketing code of conduct to address critics' concerns.

Index..........................................................................................86