Business Horizons Volume 47, Number 4
July-August 2004

The editor's chair / Changing of the guard ...................................1

Executive briefing / Sexual harassment redux .............................3
.How to detect a management fad-and distinguish it
from a classic ...............................................................................7
Danny Miller, Jon Hartwick, and Isabelle Le Breton-Miller
Here's a clue: the very factors that make fads so attractive and cause their widespread adoption alson cause their quick demise.

The small business ego trip ......................................................17
Marc Malone
Three preventive measures can help small business owners use their egos for success and not destruction.

Organizational storytelling: it makes sense ..............................23
Camille H. James and William C. Minnis
Corporate stories, both old and new, can inspire and motivate organizational members and help them make sense of their environment.

The paradox of managerial tyranny ........................................33
Hao Ma, Ranjan Karri, and Kumar Chitipeddi
Contrary to modern prescritions for CEO approaches, tyrants endure in the business world. How much good do they do, and how can they be handled?

The death of diversification? The focusing of the world's industrial firms, 1980-2000 .......................................................41
Lawrence G. Franko
What will happen to firms that persist in diversifying outside their core industries despite all the evidence?

Strategies to combat the sale of gray market goods...................51
Barry Berman
If you don't think increased competition to consumers is worth the disruption and problems gray markets cause, you can fight.

O customer, where art thou? .....................................................61
Stephen Brown
No doubt about it, today's consumers know the tricks of the trade. But marketers can still second-guess the second-guessers.

Digital economics and the e-business dilemma ........................71
Varun Grover and Pradidkumar Ramanlal
Suppliers need to compete not only on overall quality but also on "information age strategies" that prevent them from falling into a competitive trap where they cannot recover their costs.

Focus on books ........................................................................81

Book notes ...............................................................................83

2004 cumulative index .............................................................91