Business Horizons

Contents
Volume 49, Number 1 January-February 2006

Editor's Perspective
I love NASCAR
Catherine M. Dalton 1

Executive Digest
Spotlight on critical thinking
Michael B. Metzger 5

Executive Focus
The business of entertainment: An interview with
John Eck, President, Media Works, NBC Universal
Catherine M. Dalton 9

Executive Commentary
A personal view of Sun Microsystems
John C. Shoemaker 17

Implementing reverse e-auctions: a learning process
Daesik Hur, Janet L. Hartley and Vincent A. Mabert 21

Putting sport into organiozations: The role of the
accountant
Ralph Adler 31

Holding up the mirror: The impact of strategic procurement
practices on account management
Lynette J. Ryals and Beth Rogers 41

Introducing E-MARKPLAN: A practical methodology to
plan e-marketing activities
Sandeep Krishamurthy

Is collaboration paying off for firms?
Patricia J. Daugherty, R. Glenn Richey, Anthony S. Roath,
Soonhong Min, Haozhe Chen, Aaron D. Arndt and
Stefan E. Genchev 61

Internet use in Ukraine's Orange Revolution
Myroslaw J. Kyj 71

Books on the Horizon by Mimi Dollinger
Cult of power: sex dicrimination in corporate America
and what can be done about it
Martha Burk 81

Freakonomics: A rogue economist explores the hidden
side of everything
Steven D. Levitt and Stephen J. Dubner 82

The travels of a T-shirt in the global economy:
An Economist examines the Markets, Power and politics
of World Trade
Pietra Rivoli 83

Wizard!: Harry Potter's Brand Magic
Stephen Brown 84