Business Horizons

Contents
Volume 48, Number 3 May-June 2005

Editor's Perspective
Consistency in action: Doggone beautiful
Catherine M. Dalton 185

Executive Digest
Spotlight on marketing
Leslie M. Fine 187

Executive Focus
Human resource management in a global environment:
Keys for personal and organizational success: An interview
with Eliza Hermann
Catherine M. Dalton 193

The power of business models
Scott M. Shafer, H. Jeff Smith and Jane C. Linder 199

Smaller teams-better teamwork: How to keep project teams small
Martin Hoegl 209

Entrepreneurs: Invent a new brand or revive an old one?
Lawrence M. Bellman 215

Real estate franchising: The case of Coldwell Banker
expansion into China
Ilan Alon and Ke Bian 223

In the company of spies: when competitive intelligence
gathering becomes industrial espionage
Andrew Crane 233

Social entrepreneurship: Creating new business models
to serve the poor
Christian Seelos and Johanna Mair 241

Face-to-face communication: is it really necesary in a
digitizing world?
Alan R. Winger 247

The lessons from stakeholder theory for U.S.
business leaders
Ronald W. Clement 255

Books on The Horizon by Mimi Dollinger
Confronting Reality: Doing what matters to get things
right
Larry Bossidy and Ram Charan 265

Beating the business cycle: How to predict and profit
from turning points in the economy
Lakshman Achuthan and Anirvan Banerji 266

The world's most powerful leadership principle:
How to become a servant leader
James C. Hunter 267

Titan: The life of John D. Rockfeller, Sr.
Ron Chernow 267