Business Horizons

Contents
Volume 48, Number 2 March-April 2005

Editor's Perspective
The art of the graceful exit
Catherine M. Dalton 91

Executive Digest
Spotlight on corporate goevernance
Dan R. Dalton and Catherine M. Dalton 95

Executive Focus
Leadership, alignment and performance at
Guidant Corporation: an interview with Ronald W. Dollens
Catherine M. Dalton 101

Order management for profit on the internet
Arnold Maltz, Elliot Rabinovich and Rajiv Sinha 113

It's the distribution, stupid!
Andrew R. Thomas and Timothy J. Wilkinson 125

Competing in the global marketplace: the case
of India and China
Anshu Saran and Chiquan Guo 135

Controlled infection! Spreading the brand message
through viral marketing
Angela Dobele, David Toleman and Michael Beverland 143

How useful are IT research and analysis services?
David R. Firth and E. Burton Swanson 151

Solidarity Day at Union Fenosa in Spain
Cristina Simon, Juan Luis Martinez and Ana Aguero 161

Applying yield management pricing to your service
business
Barry Berman 169

Books on the Horizon by Mimi Dollinger
Death by meeting: A leadership fable... about solving
the most painful problem in business
Patrick Lencioni 181

Microsoft Rebooted: How Bill Gates and Steve
Ballmer reinvented their company
Robert Slater 182

Rising Tide: Lessons from 165 Years of Brand Building
at Procter & Gamble
Davis Dyer, Frederick Dalzell and Rowena Olegario 182

Trump: Think like a billionaire: Everything you
need to know about Success, Real Estate and Life
Donald J. Trump and Meredith Mclver 183