Business Horizons

Contents
Volume 48, Number 5 September-October 2005

Editor's Perspective
The culture of blame
Catherine M. Dalton 367

Executive Digest
Spotlight on strategic management
Michael A. Hitt 371

Executive Focus
In the lap of luxury: An interview with Maggy Siegel
Catherine M. Dalton 379

Slowing the adoption and diffusion process to enhance
brand repositioning: The consumer driven repositioning
of Dunlop Volley
Michael Beverland and Michael Ewing 385

Advantage by design: Competing with opportunity
based organizations
Danny Miller 393

The rebuilt marketing machine
Victoria L. Crittenden 409

Recents Trends in pregnancy discrimination law
John Kohl, Milton Mayfield and Jacqueline Mayfield 421

Integrated marketing as management of holistic consumer
experience
Shu-pei Tsai 431

Cause-related marketing: More buck than bang?
Matthew Berglind and Cheryl Nakata 443

Books on the Horizon by Mimi Dollinger
Why innovation fails: Hard won lessons for business
Carl Franklin 455

Shift: Inside Nissan's Historic revival
Carlos Ghosn 456

Blink: The power of thinking without thinking
Malcolm Gladwell 457

China, Inc. : How the rise of the next superpower
challenges America and the world
Ted C. Fishman 457