Business Horizons

Contents
Volume 49, Number 2 March-April 2006

Editor's Perspective
The face of diversity is more than skin deep
Catherine M. Dalton 87

Executive Digest
Spotlight on corporate governance
Dan R. Dalton and Catherine M. Dalton 91

Executive Focus
From canning jars to aerospace: an interview with
R. David Hoover, Chariperson, Chief Executive Officer,
and President of Ball Corporation
Catherine M. Dalton 97

Gross national accumulation
Charles T. Stewart Jr. 105

Y2K all over again: How groupthink permeates IS
and compromises security
William Schiano and Joseph W. Weiss 115

CLASS: Five elements of corporate governance
to manage strategic risk
Stephen A. Drew, Patricia C. Kelley, and Terry Kendrick 127

Marketing: Who's really minding the store globally?
Linda C. Ueltschy, John K. Ryans Jr., and
Irene Herremans 139

Designing and executing memorable service
experiences:
Lights, camera, experiment, integrate, action!
F. Ian Stuart 149

Fail better! Samuel Beckett's secrets of business
and branding success
Stephen Brown 161

Books on the Horizon by Mimi Dollinger
Beyond reason: Using emotions as you negotiate
Roger Fisher and Daniel Shapiro 171

Blue Ocean Strategy: How to create uncontested
Market Space and make the Competition irrelevant
W. Chan Kim and Renee Mauborgne 172

The Flight of the Creative Class: The New Global
Competition for talent
Richard Florida 173

The Man behind the Microchip: Robert Noyce
and the invention of Silicon Valley
Leslie Berlin 174