Business Horizons

Contents
Volume 49, Number 4 July-August 2006

Editor's Perspective
When remarkable women are unremarkable
Catherine M. Dalton 261

Executive Digest
Spotlight on entreprenuership
S. Trevis Certo, Samuel C. Certo and
Christopher R. Reutzel 265

Executive Focus
The business of beauty, a beauty in business: an
interview with Georgette Mosbacher, CEO and President
of Borghese
Catherine M. Dalton 269

The role and relevance of refocused inventory:
Supply chain management solutions
Robert Frankel 275

TheGreydollarfella: An endangered species or a
market opportunity?
Stephen Ogden-Barnes and Stella Minahan 287

Employees: The Key link to corporate reputation
management
Karen S. Cravens and Elizabeth Goad Oliver 293

Structuring deals and governance after the IPO:
Entreprenuers and venture capitalists in high tech
start-ups
David R. Williams, W. Jack Duncan and Peter M. Ginter 303

Just how unethical is American business?
Ronald W. Clement 313

The innovative blueprint
C. Brooke Dobni 329

BOOKS ON THE HORIZON by Mimi Dollinger
Fast Second: How smart companies bypass radical
innovation to enter and dominate new markets
Constantinos C. Markides and Paul A. Geroski 341

Think big, act small: How America's best performing
companies keep the start-up spirit alive
Jason Jennings 342

The People's Tycoon: Henry Ford and the American
Century
Steven Watts 343

Sloan Rules: Alfred P. Sloan and the triumph of
General Motors
David Farber 344