Business Horizons

Contents
Volume 49, Number 5 September-October 2006

Editor's Perspective
When organizational values are mere rhetoric
Catherine M. Dalton 345

Executive Digest
Spotlight on strategic management
Michael A. Hitt 349

Executive Focus
Recipe for success: An interview with Marla Gottschalk,
President and Chief Executive Officer of The Pampered
Chef
Catherine M. Dalton 353

Process chain: A new paradigm of collaborative
commerce and synchronized supply chain
Daesoo Kim 359

Understanding and breaking the rules of business:
Toward a systemic four-step process
Dodo zu Knuphausen-Aufsess, Nils Bickhoff and
Thomas Bieger 369

How should a company respond to a product harm
crisis? The role of corporate reputation and
consumer-based cues
Daniel Laufer and W. Timothy Coombs 379

The role of the internet in physician-patient relationships:
The issue of trust
S. Altan Erdem and L. Jean Harrison-Walker 387

Saying it like it isn't: The pros and cons of 360-degree
feedback
Mary Carson 395

Insights from preferability letters
Wanda A. Wallace 403

Making effective pricing decisions
Kostis Indounas 415

BOOKS ON THE HORIZON by Mimi Dollinger
In their time: The greatest business leaders
of the Twentieth Century
Anthony J. Mayo and Nitin Nohria 425

The Search: How Google and its rivals rewrote the
rules of business, and transformed our culture
John Battelle 426

One Tough Mother: success in life, business and
apple pies
Gert Boyle with Kerry Tymchuk 427

Let my people go surfing: the education of a reluctant
businessman
Yvon Chouinard 428