Business Horizons

Contents
Volume 50, Number 3 May-June 2007

Editor's Perspective
Gambit declined
Catherine M. Dalton 173

Executive Digests
The myth of the dragon: Operations management in
today's China
Barbara B. Flynn, Xiande Zhao, and Aleda Roth 177

Selling and sales management
Leslie M. Fine 185

Executive Focus
The science of customers: an interview with
Youngsuk Chi, Vice Chairperson and Global
Managing Director of Academic and Customer
Relations, Elsevier
Catherine M. Dalton 193

Building a strong services brand: Lessons from
Mayo Clinic
Leonard L. Berry and Kent D. Seltman 199

Paid search: The innovation that changed the Web
Des Laffey 211

Supplier diversity and supply chain management:
A strategic approach
Henry Adobor and Ronald McMullen 219

The replacement decision: Getting it right
Herbert E. Kierulff 231

The judicious use and management of humor
in the workplace
Jim Lyttle 239

Corporate social responsibility: doing well by doing
good
Oliver Falck and Stephen Heblich 247

BOOKS ON THE HORIZON by Mimi Dollinger
Tough choices: A memoir
Carly Fiorina 255

iWoz: Computer geek to Cult Icon: How I
invented the Personal Computer, Co-Founded Apple,
and Had Fun Doing It
Steve Wozniak and Gina Smith 256

Small Giants: Companies that choose to be great
instead of big
Bo Burlingham 257

Mavericks at work: Why the most original minds in
business win
William C. Taylor and Polly LaBarre 258