Business Horizons

Contents
Volume 50, Number 4 July-August 2007

Editor's Perspective
Mirror, mirror on the wall, who's the best paid
of them all?
Catherine M. Dalton 259

Executive Digests
The best companies are generous companies
Leonard L. Berry 263

The influence of people on the performance of IPO
firms
S. Trevis Certo, R. Michael Holmes Jr., and
Tim R. Holcomb 271

Featured Articles
Ethical choices in the design and administration of
executive compensation programs
William J. Heisler 277

Why pass on viral messages? Because they connect
emotionally
Angela Dobele, Adam Lindgreen, Michael Beverland,
Joelle Vanhamme, and Robert van Wijk 291

Developing effective e-recruiting websites: Insights for
managers from marketers
Steven D. Maurer and Yuping Liu 305

Back-propagation of user innovations: The open source
compatibility edge
Christian Hicks and Dessislava Pachamanova 315

Creating and sustaining trust in virtual teams
Penelope Sue Greenberg, Ralph H. Greenberg,
and Yvonne Lederer Antonucci 325

Venture capital or private equity? The Asian experience
Sayed Ahmed Naqi and Samanthala Hettihewa 335

BOOKS ON THE HORIZON by Mimi Dollinger
China shakes the world: A titan's rise and troubled
future-and the challenge for America
James Kynge 345

The box: How the shipping container made the World
smaller and the World Economy Bigger 346

The Long Tail: Why the future of business is selling
less of more
Chris Anderson 347

Andy Grove: The Life and Times of an American
Richard S. Tedlow 348