Business Horizons

Contents
Volume 50, Number 5 September-October 2007

Editor's Perspective
Queen bees: All sting, no honey
Catherine M. Dalton 349

Executive Digests
Business ethics, strategic decision making,
and firm performance
Michael A. Hitt and Jaime D. Collins 353

Spotlight on principles-based financial reporting
Laureen A. Maines 359

Featured Articles
Creativity: A key link to entrepreneurial behavior
Stephen Ko and John E. Butler 365

Online reverse auctions: Common myths versus
evolving reality
Tobias Schoenherr and Vincent A, Mabert 373

Multichannel marketing: Mindset and program
development
Bruce D. Weinberg, Salvatore Parise, and
Patricia J. Guinan 385

Buzz marketing for movies
Iris Mohr 395

The accountability lens: A new way to view
management issues
Angela T. Hall, Michael G. Bowen, Gerald R. Ferris,
M. Todd Royle, and Dale E. Fitzgibbons 405

Got slogan? Guidelines for creating effective slogans
Chiranjeev Kohli, Lance Leuthesser, and Rajneesh Suri 415

The employee brand: Is yours an all-star?
W. Glynn Mangold and Sandra Jeanquart Miles 423

Books on the Horizon by Mimi Dollinger
Andrew Carnegie
David Nasaw 435

Mellon: An American Life
David Cannadine 436

The Real Deal: My life in business and philathropy
Sandy Weill and Judah S. Kraushaar 437

The Sack of Rome: How a beautiful European
Country with a fabled history and a storied culture was
Taken over by a man named Silvio Berlusconi
Alexander Stile 438