Business Horizons

Contents
Volume 51, Number 1 January-February 2008

Editor's Perspective
On the horizon: celebrating the past while focusing
on the future
Catherine M. Dalton 1

Featured Articles
One hundred years of excellence in business
education: what have we learned?
Frank Acito, Patricia M. McDougall, and Daniel C. Smith 5

The ten commandments of legal risk management
Michael B. Metzger 13

Pioneering strategies for entrepreneurial success
Candida G. Brush 21

Serving unfair customers
Leonard L. Berry and Kathleen Seiders 29

The service imperative
Mary Jo Bitner and Stephen W. Brown 39

Political environments and business strategy:
Implications for managers
Gerald D. Keim and Amy J. Hillman 47

Corporate governance reforms in China and India:
Challenges and opportunities
Nandini Rajgopalan and Yan Zhang 55

Interesting problems and interesting research:
A path to effective exchanges between managers
and scholars
R. Duane Ireland and David J. Ketchen Jr. 65

Books ON THE HORIZON by Mimi Dollinger
Flower confidential: The Good, The bad, and the
beautiful in the business of flowers
Amy Stewart 73

The design of things to come: How ordinary
people create extraordinary products
Craig M. Vogel, Jonathan Cagan, and
Peter Boatwright 74

Made to stick: Why some ideas survive and others die
Chip Heath and Dan Heath 75

Our Iceberg is melting: Changing and succeeding
under any conditions
John Kotter and Holger Rathgeber 76

Award Announcement
Best Paper award: Business Horizons 2007
Catherine M. Dalton 77