Business Horizons

Contents
Volume 51, Number 4 July-August 2008

Editor's perspective
Fish tales: Leadership lessons from the Bering Sea
Catherine M. Dalton 263

Executive Digests
Social entrepreneurship: Key issues and concepts
S. Trevis Certo and Toyah Miller 267

Confronting America's healthcare crisis
Leonard L. Berry 273

FEATURED ARTICLES
Blogging: A new play in your marketing game plan
Tanuja Singh, Liza Veron-Jackson, and Joe Cullinane 281

How managers can lower mental illness costs
by reducing stigma
Betsy D. Gelb and Patrick W. Corrigan 293

Building a capable organization: The eight levers
of strategy implementation
Victoria L. Crittenden and William F. Crittenden 301

Will th new competitive landscape cause your
firm's decline? It depends on your mindset
Somnath Lahiri, Liliana Perez-Nordtvedt, and
Robert W. Renn 311

MIRR: A better measure
Herbert Kierulff 321

Disclosure, leaks, and slips: Issues and strategies
for prohibiting employee communication
Lyle Sussman 331

Socially responsible entrepreneurs: What do they do
to create and build their companies?
David Y. Choi and Edmund R. Gray 341

BOOKS ON THE HORIZON by Mimi Dollinger
The Black Swan: The impact of the highly improbable
Nassim Nicholas Taleb 353

How Starbucks saved my life: A son of privilege
learns to live like everyone else
Michael Gates Gill 354

Smart World: Breakthrough creativity and the
New Science of Ideas
Richard Ogle 355

ZOOM: The Global Race to Fuel the Car of the
Future
Iain Carson and Vijay V. Vaitheeswaran 356