Business Horizons

Contents
Volume 52, Number 1 January-February 2009

Award Announcement
Best Paper Award: Business Horizons 2008 1

Editor's Perspective
The Power of one
Catherine M. Dalton 3

Executive Digests
Managing our "inner lawyer"
Michael B. Metzger 7

The landscape of social entrepreneurship
Heidi Neck, Candida Brush, and Elaine Allen 13

Featured Articles
Fortune at the bottom of the innovation pyramid:
The strategic logic of incremental innovations
Rajan Varadarajan 21

Horseshoes, global supply chains, and an emerging
Chinese threat: Creating remedies one idea at a time
David Strutton 31

Innovation and efficiency: It is possible to have it all
Matthew Sarkees and John Hulland 45

Preserving intellectual property rights: Managerial
insight into the escalating counterfeit market
quandary
Peggy E. Chaudhry, Alan Zimmerman,
Jonathan R. Peters, and Victor V. Cordell 57

Connectivity and work dominance: Panacea or pariah?
Charles R. Stoner, Paul Stephens, and
Matthew K. McGowan 67

Lean, take two! Reflections from the second attempt
at lean implementation
Maike Scherrer-Rathje, Todd A. Boyle, and
Patricia Deflorin 79

Unprofitable customers and their management
Michael Haenlein and Andreas M. Kaplan 89

Books on the Horizon by Mimi Dollinger
The Pixar Touch: The Making of a Company
David A. Price 99

Through the labyrinth: The Truth about how women
become leaders
Alice H. Eagly and Linda L. Carli 100

Winner takes all: Steve Wynn, Kirk Kerkorian,
Loveman, and the race to own Las Vegas
Christina Binkley 101

From Higher aims to hired hands: The Social
transformation of American Business Schools and the
unfulfilled promise of Management as a profession
Rakesh Khurana 102