Business Horizons

Contents
Volume 53, Number 1 January-February 2010

Award Announcement
Best Article Award: Business Horizons 2009 1

Editor's Perspective
Teachable moments
Catherine M. Dalton 3

Executive Digests
Tips for managing career transitions and your golf game:
Lessons and teaching from Harvey Penick's Little Red
Book
Candida G. Brush 7

Problems with probabilities
Michael B. Metzger 15

Featured Articles
When the CEO is ill: Keeping quiet or going public?
Alexa A. Perryman, Frank C. Butler, John A. Martin, and
Gerald R. Ferris 21

The bottom-line benefits of ethics code commitment
K. Matthew Gilley, Christopher J. Robertson, and
Tim C. Mazur 31

Managing product safety of imported Chinese goods
Barry Berman and Kunal Swani 39

When strategies collide: Divergent multipoint strategies
within competitive triads
John W. Upson and Annette L. Ranft 49

Users of the world, unite! The challenges and
opportunities of Social media
Andreas M. Kaplan and Michael Haenlein 59

Stealth marketing as a strategy
Abhijit Roy and Satya P. Chattapadhyay 69

Books on the horizons by Mimi Dollinger
The box: How the shipping container made the world
smaller and the world economy bigger
Marc Levinson 81

Blink: The Power of thinking without thinking
Malcolm Gladwell 82

The People's Tycoon: Henry Ford and the American
Century
Steven Watts 83

Exit, Voice, and Loyalty
Albert O. Hirschman 84