Business Horizons

Contents
Volume 55, Number 1 January-February 2018

Editor's Perspective
Cruising toward the furture
Marc J. Dollinger 1

Organizational Performance
Strategy in motion: Using motion pictures to illustrate
strategic management concepts
Miles A. Zachary, Aaron F. McKenny, Jeremy C. Short
and David J. Ketchen Jr. 5

Business Law & Ethics Corner
Fairness in business: Does it matter, and what does it
mean?
Joel D. Rubin 11

Executive Case Focus
We may have hired Dr. Jekyll, but we ended up with
Mr. Hyde
Idalene F. Kesner and Christine H. Mooney 17

Executive Case Focus Commentary: Academic
Perspective
Sandy Jeanquart Miles 23

Executive Case Focus Commentary: Practitioner
Perspective
Martha E.M. Kopacz 25

Featured Articles
The Britney Spears universe: Social media and viral
marketing at its best
Andreas M. Kaplan and Michael Haenlein 27

Solutions for customer complaints about offshoring and outsourcing services
Earl D. Honeycutt Jr., Vincent P. Magnini, and
Shawn T. Thelen 33

Can an old firm learn new tricks? A corporate
entrepreneur approach to organizational renewal
Soili Peltola

The psychology of behaviorally-focused resumes on
applicant selection: Are you hiring managers really
hiring the 'right' people for the 'right' jobs?
Dianne Weinstein 53

Will your workers sue you? State-by-State risks and
strategic responses
Richard A. Posthuma 65

Do you have a survival instinct? Leveraging genetic
codes to achieve fit in hostile business environments
Thomas Lawton, Tazeeb Rajwani, and
Patrick Reinmoeller 81

Books on the Horizon by Mimi Dollinger
Green to gold: How smart companies use environmental
strategy to innovate, create value, and build competitive
advantage
Daniel C. Esty and Andrew S. Winston 93

Tales of Garcon: The Franchise players
Dave Ketchen, Jeremy Short, Jim Combs, and Will Terrell 94

The Corner Office: Indispensable and Unexpected
lessons from CEOs on how to Lead and Succeed
Adam Bryant 95

The Wizard of Lies: Bernie Madoff and the Death of Trust
Diana B. Henriques 96