Business Horizons

Contents
Volume 55, Number 2 March-April 2012

Best Article Award
Best Article Award: Business Horizons 2011 99

Editor's Perspective
Delayed gratification
Marc J. Dollinger 101

Human Performance
Delivering effective performance feedback:
The strengths-based approach
Herman Aguinis, Ryan K. Gottfredson, and Harry Joo 105

Business Law & Ethics Corner
Five trademark law strategies for managing brands
Timothy A. Lemper 113

Executive Case Focus
The crisis that keep going...and going...and going
Idalene F. Kesner 119

Executive Case Focus Commentary:
Academic Pespective
Christine Pearson 123

Executive Case Focus Commentary:
Practitioner Perspective
Mike Wells & Members of the Hylant Group 125

Featured Articles
If you love something, let it go mobile: Mobile marketing
and mobile social media 4x4
Andreas M. Kaplan 129

Selling to millenials with online reviews
W. Glynn Mangold and Katherine Taken Smith 141

3-D printing: The new industrial revolution
Barry Berman 155

Supply chain trust: The catalyst for colaborative
innovation
Stanley E. Fawcett, Stephen L. Jones, and
Amydee M. Fawcett 163

Enhancing customer self-efficacy in co-producing
service experiences
Robert C. Ford and Duncan R. Dickson 179

International business complexity and the
internationalization of languages
W. Travis Selmier II and Chang Hoon Oh 189

Better, faster, and cheaper: Pick any three
Paul Clements and John McGregor 201

Books on the Horizon by Steven M. Backs
Idea Man: A memoir by the Cofounder of Microsoft
Paul Allen 209

Money and Power: How Goldman Sachs came to rule
the world
William D. Cohan 210

What makes business rock: building the world's largest
global network
Bill Roedy and David Fisher; foreword by Wyclef Jean 211

Aerotropolis: The way We'll Live next
John D. Kasarda and Greg Lindsay 212