Business Horizons

Contents
Volume 55, Number 3 May-June 2012

Special Issue:
Strategic marketing in a changing world

Guest Editors' Perspective
Strategic marketing in a changing world
Victoria L. Crittenden and William F. Crittenden 215

Featured Articles
Entrepreneurship and strategic thinking in business
ecosystems
Shaker A. Zahra and Satish Nambisan 219

The global family business: Challenges and drivers for
cross-border growth
Vijay K. Patel, Torsten M. Pieper, and Joseph F. Hair Jr. 231

Competing with emerging market multinationals
Ravi Ramamurti 241

Release the constraints: Solving the problems of export
financing in troublesome times
David A. Griffith and Michael R. Czinkota 251

Marketing meets Web 2.0, social media, and creative
consumers: Implications for international marketing
strategy
Pierre R. Berthon,. Leyland F. Pitt, Kirk Plangger,
and Daniel Shapiro 261

Redirecting direct selling: High-touch embraces
high-tech
Linda Ferrell and O.C. Ferrell 273

How focused identities can help brands navigate a
changing media landscape
S. Adam Brasel 283

Identifying new product development best practice
Gloria Barczak and Kenneth B. Kahn 293

Organizational Performance
Corporate political activity: The good, the bad, and
the ugly
Sean Lux, T. Russell Crook, and Terry Leap 307

Business Law & Ethics Corner
America's addiction to tontines
Thomas Bowers 313

Books on the Horizon by Steven M. Backs
I'm feeling lucky: The confessions of google employee
number 59
Douglas Edwards 319

Little Bets: How breakthrough ideas emerge from small
discoveries
Peter Sims 320

Make it in America: The case for re-inventing the
economy
Andrew N. Liveris 321

The big thirst: The secret life and Turbulent future of
water
Charles Fishman 322