Business Horizons

Contents
Volume 55, Number 5 September-October 2012

Editor's Perspective
Politics, government, and business
Marc J. Dollinger 399

Organizational Performance
The power and peril of board interlocks
Brian L. Connelly and Erik J. Van Slyke 403

Business Law & Ethics Corner
Handle with care: Avoiding and manging retaliation
claims
Jamie Darin Prenkert 409

Executive Digests
The executive leadership imperative: A new perspective
on how companies and executives can accelerate the
development of women leaders
John Beeson and Anna Marie Valerio 417

Happy Birthday, Milton Friedman: A buyer-seller salute
Ronald Jelinek 427

Featured Articles
Interventions for effectively leading in a virtual setting
Alanah Mitchell 431

Social shopping promotions from a social merchant's
perspective
In Lee and Kyoochun Lee 441

Abundant rarity: The key to luxury growth
Jean-Noel Kapferer 453

Automotive foreign direct investment in the United States:
Economic and market consequences of globalization
Robert L. Underwood 463

Let the talk! Managing primary and extended online
brand communities for success
Charles H. Noble, Stephanie M. Noble, and Mavis T. Adjei 475

Brand in the hand: A cross-market investigation of
consumer acceptance of mobile marketing
Andrew J. Rohm, Tao (Tony) Gao, Fareena Sultan, and
Margherita Pagini 485

Targeting college students on Facebook? How to stop
wasting your money
Hemant C. Sashittal, Rajendran Sriramachandramurthy,
and Monica Hodis 495

Acknowledging religious diversity: Opportunities and
challenges
Betsy D. Gelb and Teri Elkins Longacre 509

Books on the horizon by Steven M. Backs
Boomerang: Travels in the New Third World
Michael Lewis 519

One Click: Jeff Bezos and the Rise of Amazon.com
Richard L. Brandt 520

Mad like Tesla: Underdog inventors and their relentless
pursuit of clean energy
Tyler Hamilton 521

Thinking, Fast and slow
Daniel Kahneman 522