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Copywriting for the electronic media :

by Meeske, Milan D.
Edition statement:6th ed. Published by : Thomson Learning, (Boston, MA, USA :) Physical details: xv, 312 p. : ill. ; ISBN: 0495411175. Subject(s): Advertising copy. | Broadcast advertising. Year: 2009
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Item type Location Call number Status Date due
1 Week Loan 1 Week Loan
Centre for Communication Studies
HF5825 .M38 2009 (Browse shelf) Available

Includes bibliographical references (p. 303-304) and index.

CCS 049

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