Includes bibliographical references (p. [257]-268) and index.

Machine generated contents note: Part One AN INSIDE LOOK AT THE MEDIA AND KIDS I -- One: AT HOME WITH THE OTHER PARENT 3 -- Two: IT'S ALL ABOUT MONEY 26 -- Three: SEX SELLS 44 -- Four: MEDIA VIOLENCE: IN HARM'S WAY 69 -- Five: THE SELLING OF KIDS AS CONSUMERS 96 -- Six: THE POLITICS OF MEDIA AND KIDS 119 -- Seven: THE POWER OF CAMPAIGN CASH 150 -- Part Two TAKING BACK CONTROL: STRATEGIES FOR CHANGE 181 -- Eight: IT ALL STARTS AT HOME 183 -- Nine: CALLING THE MEDIA INDUSTRY TO ACCOUNT 200 -- Ten: PROTECTING THE PUBLIC INTEREST 226 -- Eleven: THE CHALLENGE OF CITIZEN ACTION 241 -- AFTERWORD 251 -- ACKNOWLEDGMENTS 253 -- NOTES 257 -- INDEX 269.

Examines how we have allowed media to bombard our children's lives and offers practical advice on countering the incessant parade of images that frighten, intrigue, and influence America's kids.

CCS 078