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by Strasser, Susan,
Edition statement:1st ed. Published by : Pantheon Books, (New York :) Physical details: xi, 339 p. : ill. ISBN: 039455292X : $24.95. Subject(s): Advertising -- United States -- Psychological aspects -- History. | Consumers -- United States -- History. | Sales promotion -- United States -- History. | Brand name products -- United States -- History. Year: 1989
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Item type Location Call number Status Date due
2 Hours Loan 2 Hours Loan
Centre for Communication Studies
HF5813.U6 S79 1989 (Browse shelf) Available

Includes index.

Bibliography: p. [293]-326.

CCS 401

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