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The brand mapping strategy :

by Leland, Karen T.
Published by : Entrepreneur P., (United States :) Physical details: [xxii], 178 p. : ill. ISBN: 9781613083390 (ebk.). Subject(s): Branding (Marketing) | Marketing -- Management. | Entrepreneurship. | Management -- Technological innovations. | BUSINESS & ECONOMICS / Entrepreneurship. Year: 2016
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