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Applications in basic marketing.

by McCarthy, E. Jerome
Additional authors: McCarthy, E. Jerome -- (Edmund Jerome) | Perreault, William D., -- Jr. | McCarthy, E. Jerome -- (Edmund Jerome). -- Basic marketing. | McCarthy, E. Jerome -- (Edmund Jerome). -- Essentials of marketing. Published by : Irwin, (Homewood, IL : ) Physical details: volumes : illustrations Subject(s): Marketing -- Periodicals. | Marketing -- Management -- Periodicals. | Marketing -- Périodiques. | Marketing -- Coupures de presse -- Périodiques. | Marketing. | Marketing -- Management. | Marketing. Year: 1990
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5415.2 M33 (Browse shelf) Available

Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

217656

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