Berbice and Turkeyen Campuses
Sports marketing /
by Fullerton, Sam.
Published by : McGraw-Hill/Irwin, (Boston :) Physical details: xvi, 480 p. : ill. ; 27 cm. ISBN: 007312821X (alk. paper); 9780073128214 (alk. paper). Subject(s): Sports -- Marketing.
Year: 2007
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 3 Weeks Loan |
Turkeyen Campus
Education & Humanities
|
GV716 F84 (Browse shelf) | Available | |
| 3 Weeks Loan |
Turkeyen Campus
Education & Humanities
|
GV716 F84 (Browse shelf) | Available |
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| GV713 H67 1991 Administration of physical education and sport programs / | GV713 L88 Sport management : | GV716 F84 Sports marketing / | GV716 F84 Sports marketing / | GV721.5 E66 The politics of the Olympic Games / | GV722 .M38 Mass gatherings and public health : |
Includes bibliographical references and index.
Introduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing.
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