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Market research in practice :

by Hague, Paul N
Additional authors: Harrison, Matthew | Cupman, Julia | Truman, Oliver Series: Market research in practice series Edition statement:3rd ed. Published by : Kogan Page, (United States :) Physical details: xviii, 382 p. : ill. ISBN: 9780749475857 (ebk.). Subject(s): Marketing research. | Marketing research -- Methodology. | Social sciences -- Research -- Methodology. | Marketing research. | Marketing research -- Methodology. | Social sciences -- Research -- Methodology. Year: 2016
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