University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Social media marketing :
Additional authors: McKee, Jake. Series: Serious skills Edition statement: Published by : Wiley Pub., (Indianapolis, Ind. :) Physical details: xix, 388 p. : ill. ; graphs., diagrs., photos. ISBN: 9780470944196(ebk.). Subject(s): Internet marketing. | Social media -- Marketing. | Social marketing. | Customer relations. Year: 2010
Reviews from LibraryThing.com:
| Item type | Location | Collection | Call number | Status | Notes | Date due |
|---|---|---|---|---|---|---|
 Ebook |
Tain Campus
Reserved Collection
|
E-Book | HF5415.1265 E927 2010 (Browse shelf) | Available | Softcopy Available at BCL |
Includes bibliographical references.
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
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