Market-driven strategies in health care /

by Coddington, Dean C.

Additional authors: Moore, Keith D.

Series: A Joint publication in the Jossey-Bass health series and the Jossey-Bass management series Edition statement:1st ed. Published by : Jossey-Bass, (San Francisco :) Physical details: xxviii, 337 p. : ill. ; 24 cm. ISBN: 1555420451 (alk. Paper). Subject(s): Hospitals -- Marketing.

| Strategic planning.

| Delivery of Health Care -- economics -- United States.

| Marketing of Health Services -- trends -- United States.

Year: 1987

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3 Weeks Loan	Turkeyen Campus Science & Technology	RA965.5 (Browse shelf)	Available

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