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Marketing /

by Etzel, Michael J.
Additional authors: Walker, Bruce J. | Stanton, William J. | Stanton, William J. Series: (McGraw-Hill series in marketing). Edition statement:11th ed. Published by : Irwin McGraw-Hill, (Boston, Mass. :) Physical details: xxi, [708] p. : ill., charts, photos., ports., graphs, maps. ISBN: 0070189544 (pbk.). Subject(s): Marketing. Year: 1997
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5415 E89 1997 (Browse shelf) Available

Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. 1994.

Includes bibliographical references.

Georgetown Reading and Research Centre Gift December 12, 2011. 275722 G$7,000

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