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Consumer behavior and marketing strategy /

by Peter, J. Paul.
Additional authors: Olson, Jerry C. -- (Jerry Corrie), -- 1944- | Peter, J. Paul. -- Consumer behavior. Edition statement:4th ed. Published by : Irwin, (Chicago :) Physical details: xxvii, 738 p. : ill. (some col.) ; 24 cm. ISBN: 0256139040. Subject(s): Consumer behavior. | Marketing. Year: 1996
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Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

Includes bibliographical references (p. 661-705) and indexes.

247864

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