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Kleppner's advertising procedure /

by Russell, J. Thomas
Additional authors: Lane, W. Ronald. Edition statement:14th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xviii, 716 p. : ill., graphs, maps. ISBN: 0130963704. Subject(s): Advertising. Year: 1999
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Inlcudes bibliographical references.

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