University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Introduction to advertising and promotion :
by Belch, George Edward
Additional authors: Belch, Michael A
Series:
(The Irwin series in marketing)
Edition statement:3rd ed.
Published by :
Irwin,
(Chicago :)
Physical details: xxii, 762 p. : ill., charts, photos., graphs.
ISBN: 0256136963.
Subject(s):
Advertising.
|
Sales promotion.
|
Communication in marketing.
Year: 1995
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 1 Week Loan |
Tain Campus
Social Sciences
|
HF5823 B45 1995 (Browse shelf) | Available |
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| HF5821 O48 2006 Advertising and integrated brand promotion / | HF5822 J34 Life after the 30-second spot : | HF5823 A38 Advertising / | HF5823 B45 1995 Introduction to advertising and promotion : | HF5823 B46 2004 Advertising and promotion : | HF5823 B46 2004 Advertising and promotion : |
Includes bibliographical references.
BCL 13188
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