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Effective advertising :

by Tellis, Gerard J.,
Published by : Sage Pub., (Thousand Oaks, Calif. :) Physical details: 203 p. : charts, diagrs., graphs. ISBN: 0761922539 (pbk). Subject(s): Advertising. | Consumers -- Attitudes. Year: 2004
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Item type Location Call number Status Date due
2 Hours Loan 2 Hours Loan
Turkeyen Campus
Reserved Collection
HF5823 T444 (Browse shelf) Available

Includes bibliographical references.

263581

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