Strategic marketing for nonprofit organizations /

by Kotler, Philip

Additional authors: Andreasen, Alan R., -- 1934- Edition statement:5th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: vii, 632 p. : ill., charts, diagrs., photos, graphs. ISBN: 0132325470. Subject(s): Nonprofit organizations -- Marketing. Year: 1996

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