University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Basic marketing :
by McCarthy, E. Jerome
Additional authors: Perreault, William D. Edition statement:8th ed. Published by : R.D. Irwin, (Homewood, Ill. :) Physical details: xvii, 841 p. : ill. (chiefly col.) ISBN: 0256030197. Subject(s): Marketing -- Management. Year: 1984
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| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 3 Weeks Loan |
Turkeyen Campus
Social Sciences
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HF5415.13 M369 1984 (Browse shelf) | Available |
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| HF5415 .13 M34 Cases in strategic marketing management : | HF 5415 .13 M35 Managerial analysis in marketing / | HF5415 .13 M35 Marketing management / | HF5415.13 M369 1984 Basic marketing : | HF5415.13 M369 1986 Basic Marketing / | HF5415.13 M37 1987 Marketing management and strategy : |
Includes bibliographical references.
226042
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