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The fall of advertising and the rise of PR /

by Ries, Al
Additional authors: Ries, Laura. Published by : HarperBusiness, (New York :) Physical details: xxi, 295 p. : ill. ISBN: 0060081988 (acidfree paper). Subject(s): Advertising. | Brand name products. | Public relations. Year: 2002
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5823 R53 (Browse shelf) Available

263570

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