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Emotional decisions :

by Luce, Mary Frances
Additional authors: Bettman, James R. | Payne, John W. Series: (Monographs of the journal of consumer research, no. 1) Published by : Univ. of Chicago P., (Chicago Ill.: ) Physical details: 209 p. ISBN: 15318125 (pbk). Subject(s): Consumer behavior. | Risk taking (Psychology). | Consumer' preferences - -- Economic models. Year: 2001
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Item type Location Call number Status Date due
Turkeyen Campus
Social Sciences
HF 5415 .32 L83 (Browse shelf) Available

Bibliography : p. [182] - 209

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