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Cases in strategic marketing management :

by McDonald, Williams J.
Published by : Prentice Hall, (Upper Saddle River, N.J. : ) Physical details: viii, 352 p. : charts, graphs. ISBN: 0023794240 (pbk.). Subject(s): Marketing -- Management -- Cases studies. | Marketing -- Decision making -- Case studies. | Marketing -- Management -- Computer programs. | Marketing -- Decision making -- Computer programs. Year: 1998
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5415 .13 M34 (Browse shelf) Available

Includes bibliographical references.

257577

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